The Super Bowl is one of the most-watched television events in the world. As a web developer, you know how important it is to optimize your website for search engines during this time. In this article, we will provide you with everything you need to know about broadcasting the Super Bowl this year and how to make the most of it.
The Channel Broadcasting the Super Bowl
For those of you who are not aware, the Super Bowl will be broadcast on CBS this year. This is the first time in nearly 50 years that the game has been on CBS, and it’s sure to be a highly anticipated event.
While some people might think that it doesn’t matter which channel is broadcasting the Super Bowl, the truth is that your website traffic can be greatly affected by this factor. If you are not optimizing your website for search engines during this time, you could miss out on a significant amount of traffic and potentially lose sales.
Optimizing Your Website for Search Engines
To optimize your website for search engines during the Super Bowl, there are a few key things to keep in mind. First and foremost, make sure that your website is mobile-friendly. With so many people watching the game on their smartphones, it’s crucial that your website loads quickly and is easy to navigate on smaller screens.
Another important factor to consider is your website’s content. Make sure that you are including keywords related to the Super Bowl in your articles and blog posts. This will help search engines understand what your website is about and how it relates to the event.
You should also include links to other reputable sources of information about the Super Bowl. For example, you might link to the official NFL website or a local news station’s coverage of the game. This will not only help search engines understand your content but also provide your readers with additional resources.
Comparing Traffic During the Super Bowl
To give you an idea of just how important it is to optimize your website during the Super Bowl, let’s take a look at some statistics from previous years. According to a study by Nielsen, the average American adult spent over 5 hours watching the Super Bowl in 2019. That’s a huge amount of potential traffic that you could be missing out on if your website is not optimized for search engines.
Furthermore, a report by AdAge found that advertisers saw a significant increase in online search activity during the 2018 Super Bowl. This means that people are actively searching for information related to the game, and you want to make sure your website is at the top of those search results.
Real-Life Examples of Successful Websites During the Super Bowl
To further illustrate the importance of optimizing your website during the Super Bowl, let’s look at some real-life examples of websites that have successfully capitalized on this event in the past.
One such example is ESPN.com. During the 2017 Super Bowl, ESPN saw a significant increase in traffic to their website, with over 45 million unique visitors tuning in to watch the game online. This was largely due to the fact that they optimized their website for search engines and provided live streaming coverage of the game.
Another example is Budweiser. During the 2016 Super Bowl, Budweiser launched a highly successful advertising campaign that featured their famous "Wassup" commercial. This campaign generated a lot of buzz on social media and helped drive traffic to their website. By optimizing their website for search engines and leveraging social media, Budweiser was able to capitalize on the Super Bowl’s massive audience.
